Ex-actress, Oby Jemedafe emerges as 2024 best beauty product developer
By Isapa Toromoyan
Former Nigerian actress, Oby Jemedafe, who featured in several Nollywood movies, has been awarded best beauty product developer for the year 2024.
The award was as a result of her repositioning and reshaping the beauty industry with over 200 products that catered to a global and diverse audience.
Her unmatched creativity, innovation and proven track record in the beauty industry recently earned her an award as the “Best Beauty Product Developer for 2024 by Best of Best Review.”
As the current Director of Product Development at Youthforia, she continues to push the boundaries of what’s possible in beauty product innovation.
According to the organisers of the prestigious award, selected from a highly competitive pool of developers in the beauty industry, Oby Jemedafe stood out for her bold approach and her ability to create award-winning, viral beauty products that appeal to diverse audiences worldwide.
“Her career is a testament to her dedication to delivering high-quality and impactful cosmetics, with over 200 product launches and more than 20 industry awards, including recognition from Oprah, WWD, and Allure
Oby’s remarkable achievements include her tenure at Uoma Beauty, where she launched products like the “Trippin Smooth” powder and the 2023 Harper’s Bazaar Most Innovative Product, Hydroblast. Her work not only captured the attention of beauty enthusiasts but also led to significant cost reductions—up to 30 per cent—without sacrificing quality,” the organisers said.
Speaking on the award, Oby Jemedafe said
winning the award has inspired her to be even better.
“I am always trying to be better than I was yesterday, so this award has challenged me to be better, knowing there are eyes on me now “To anyone looking up to me , I would say believe in yourself. Work smart and trust in God,” she said.
As an actress, Oby featured in great movies like Lost in Lust, Marriage Trap, Enslave, Ogadi, Oro, My Life and many more. Now, she has claimed her spot as one of the most sought-after beauty product developers in the world.
